Mark H. Birkin

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In this paper, we present a dynamic simulation model which projects the future population of the city of Leeds as a basis for policy analysis and scenario planning. We argue that microsimulation modelling is not entirely effective in the representation of student populations. Alternative approaches using both spatial interaction models and student agents(More)
Geodemographic systems can make important contributions toward more effective marketing and branch location research within financial service organizations. This article reviews the potential of geodemographics to support various activities undertaken by financial institutions and discusses the role that Geographic Information Systems (GIS) can play in(More)
"Traditionally, estimates of the number of people in small areas (the smallest geographical units for which data are available) have been disaggregated only by age and sex. More recently, much research effort has been directed towards developing some form of enhanced small-area population estimation, in which the population in a small area is disaggregated(More)
This paper outlines the findings of ongoing research on the application of multi-agent simulations (MAS) to modelling complex locally interacting dynamic systems, in particular the petrol price market. The development of an agent based model for petrol prices is presented. Failings within this model are discussed and an alternative strategy for controlling(More)
The simulation model has four distinct elements: a baseline demographic model; a dynamic forecasting model; a simulator for social and economic activities; and a set of scenario-based policy modules. This paper describes progress to date in implementing the baseline demographic model. In Section 2 of the paper we will discuss and evaluate the techniques(More)
Traditionally, researchers have used elaborate regression models to simulate the retail petrol market. Such models are limited in their ability to model individual behaviour and geographical influences. Heppenstall et al presented a novel agent-based framework for modelling individual petrol stations as agents and integrated important additional system(More)
One emerging area of agent-based modelling is retail markets; however, there are problems with modelling such systems. The vast size of such markets makes individual-level modelling, for example of customers, difficult and this is particularly true where the markets are spatially complex. There is an emerging recognition that the power of agent-based(More)