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Purpose – Increasing enrollments in colleges of business have not been matched by women majoring in the field of information systems (IS). This paper aims to explore reasons why women choose not to major in information technology disciplines and to suggest potential solutions. Design/methodology/approach – The authors used a behavioral model based on the(More)
User commitment to a new information system is critical to its success. But what does this mean? One explanatory theory is the Technology Acceptance Model (TAM), which has gained wide recognition, but has also been criticized for its inability to account for temporal and contextual differences as well as its failure to consider how user commitment grows and(More)
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