Mark A. Rosso

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Many have suggested the use of genres to ameliorate the problem of web search, e.g. [1,3,4,5,6,7]. A central issue in the implementation of this idea is the choice of genres to be used as web page descriptors. Several studies have explored user terminology for and recognition of several types of digital documents, e.g., various types of office documents(More)
Today's technical software users find a wide variety of content online, from videos to forum posts to online articles. This study examines the extent to which the genre of this content matters to the users searching for it. It presents the findings of a new exploratory study that addresses the significance of genre preferences to the users, given that genre(More)
The business models of major Internet search engines depend on online advertising, primarily in the form of search engine keyword advertising. In recent years, a controversy surrounding keyword advertising has gained notoriety worldwide, in both the international court systems and the media. It concerns a form of potential "bait and switch" advertising(More)
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