Marius A. Janson

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This study demonstrates how semiotics, which constitutes the " linguistic turn " in human sciences, is a powerful tool for revealing concealed meanings in Internet marketing. Semiotics deals with symbols in the form of text and pictures, and also with their underlying meaning. Hence, since Internet marketing makes extensive use of symbols in order to affect(More)
Purpose – To provide a social-theoretic framework which explains how e-commerce affects social conditions, such as availability of information and equality of access to information, influences actors' behavior, shapes e-commerce business models, and in turn impacts industry structure. Design/methodology/approach – Empirical investigation based on one-hour(More)