Marianne McGarry

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To identify the factors that influence generations' meat purchasing behavior. The list of the features for respondents to report are desirable to them when they purchasing meat. The results of features will provide the answer to meat purchasing attitudes across generations, which will help to analyze which features influences generations' purchasing(More)
The purpose of this study is to identify a target market of the " I Love Farmers…They Feed My Soul! " (ILF) organization and establish marketing techniques for the organization. ILF is a non-profit organization committed to connecting the younger generations with information about agriculture and how food is produced. This study thoroughly investigated the(More)
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