Mariana Andrade Rojas

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Service Digitization is a key means by which organizations derive value from their IT investments. We theorize that Service Digitization consists of two underlying dimensions – Extent of Digitization (EoD) and Range of Digitization (RoD), which present a trade-off scenario for a resource-constrained firm. We examine the firm performance implications of EoD(More)
Micro-outsourcing is the process of sourcing work to smaller firms or individuals using online sites. Several websites provide a platform to match clients and vendors for sourcing jobs. A typical issue with micro-sourcing is information asymmetry regarding the actual expertise of vendors. Online platforms bridge this gap using vendors' prior histories and(More)
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