People's experiences when interacting with online services affects their decisions on reuse. Users of Web search engines are primarily focused on obtaining relevant information pertaining to their query. Search engines that fail to satisfy users' information needs may find their market share to be negatively affected. However, despite its importance to… (More)
Self-related thought and other person related thought have received a great deal of study in recent years, but have seldom been examined in the same experiment. This study used functional magnetic resonance imaging (fMRI) to compare the neural correlates of judgments of ones own preferences with judgments of another person's preferences. Each participant… (More)
This paper describes a research project on people's subjective models of the World Wide Web, and the strategies they commonly use to retrieve Web information. Initial results suggest that Web use may be far more flexible and adaptive than most HCI workers realize. These findings directly inform Web navigation and search tool design.
This case study shows how a UX Research organization created a company-wide user first culture, aligned the strategy of multiple products to align with real user needs, and improved product usability in a global company with over 1 billion monthly web and mobile app users. We will describe the team, its organization and role, and specific ways research is… (More)
A query log is a key asset in a commercial search engine. Everyday millions of users rely on search engines to find information on the Web by entering a few keywords on a simple search interface. Those queries represent a subset of user behavioral data which is used to mine and discover search patterns for improving the overall end user experience. While… (More)