Maria Luisa Alaniz

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This paper examines targeted alcohol advertising in three ethnic communities: African Americans, Latinos, and Native Americans in the U.S. We focus on the appropriation of cultural systems and the reinvention of them as commodities to consumers. We outline the specific strategies used in each ethnic community. For African Americans, there is an emphasis on(More)
Alcohol availability and advertising are disproportionately concentrated in racial/ethnic minority communities. Although research on alcohol availability and alcohol advertising in racial/ethnic minority communities is limited, evidence does show a relationship between minority concentration, alcohol outlet density, and alcohol problems. This article(More)
AIMS This paper extends a prior analysis of drinking patterns to consider the influence of non-economic variables on the selection of drinking locations. DESIGN Using data from a general population telephone survey conducted as a part of the Community Trials Project, Tobit models are estimated to determine the influence of background demographic(More)
This study examines the relationship between husband's level of drinking and his participation in traditionally defined female household duties. A quantity/frequency index of alcohol consumption was used to compare husband's drinking level with participation in child care, household cleaning, buying groceries, and cooking as a measure of egalitarianism in(More)
The following essays represent the topics and issues raised by the panel presenters. A diverse group of researchers came together to compare and contrast the substance use and "abuse" practices and patterns of marginalized groups in their region of the world. The panelists included researchers discussing: the hill people of Burma, Mäori in New Zealand,(More)
OBJECTIVE This study examines the relationship between level of acculturation and drinking status among Mexican American males and females in three northern California cities. METHOD The data analyzed were collected through the use of a telephone survey. The sample size is 932. RESULTS Our results show that acculturation has a direct effect on drinking(More)
This article describes a community-based study, Alcohol Outlet Density and Mexican American Youth Violence, funded by the California Wellness Foundation--Violence Prevention Initiative to the prevention Research Center in Berkeley, California. The study was conducted in three northern California cities in 1993-1996. The focus is on the inclusionary planning(More)
Alcohol use in farmworker communities has not been investigated to any extent. The literature on alcohol consumption and farmworkers is virtually nonexistent. This case study provides information on drinking patterns and problems in a Mexican farmworker community in Northern California. The focus is on Mexican farmworker women's perspectives on drinking in(More)
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