Maria L. Cronley

Learn More
This research investigates the effects of the amount of information presented, information organization, and concern about closure on selective information processing and on the degree to which consumers use price as a basis for inferring quality. Consumers are found to be less likely to neglect belief-inconsistent information and their quality inferences(More)
Structural alignability refers to the readiness with which the attributes of one brand can be mapped on to those of another brand. Across three experiments, we show that as alignability in comparative advertising decreases, advertising-induced target brand evaluations also decrease. This effect is explained by the extent to which assumptions about attribute(More)
Construal level theory (Trope & Liberman, 2003) suggests that construal level—or the degree of abstractness of mental representations—increases with temporal, spatial, or sensory distance. Three experiments show that the mere presence of a set of target brands at the time a choice is made encourages consumers to represent the brands in memory in terms of(More)
Fault trees are used to organize potential causes of a problem to facilitate better judgments about potential problem solutions. However, fault trees can lead to biased judgments because decision makers tend to overestimate the likelihood of problem causes that are explicitly mentioned in the fault tree and underestimate the likelihood of problem causes(More)
The need to determine the value of environmental entities has generated substantial research regarding optimal methods for obtaining valuations from survey respondents. The literature suggests the importance of providing clear, complete descriptions of the entity being valued prior to respondents indicating their valuations. The target entity's attributes(More)
Consumers often rely heavily on price as a predictor of quality and typically overestimate the strength of this relation. Furthermore, the inferences of quality they make on the basis of price can influence their actual purchase decisions. Selective hypothesis testing appears to underlie the effects of information load and format on price–quality(More)
This study examines changes over a 10-year period in consumer reports of communication with health care providers about direct-to-consumer advertised (DTCA) medications. Two rounds of survey data were collected in 2003 and 2012 using repeated cross-sectional procedures to examine consumer willingness to discuss DTCA medications, content and tone of those(More)
  • 1