Maria G. Stavraki

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Mobile advertising has become one of the most popular applications in mobile commerce, particularly in the form of text advertising through SMS (Short Messaging Service). However, in the study of mobile advertising little is known regarding the effectiveness of SMS advertising and the factors contributing to its success. This research investigates the(More)
The present research examines the effect of power in impression formation. In line with prior research on persuasion, we hypothesized that having power increases reliance on thoughts relative to being powerless. Participants in this experiment were first led to generate either positive or negative thoughts about a job candidate by providing them with a(More)
The present research examines the impact of smiling on attitude change. Participants were first exposed to a story that elicited mostly positive thoughts (about an employee’s good day at work) or negative thoughts (about an employee’s bad day at work). After writing down their thoughts, participants were asked to hold a pen with their teeth (smile) or with(More)
BACKGROUND In the study of well-being there are two partially overlapping traditions that have been developed in parallel. Subjective well-being (SWB) has been associated with the hedonistic approach of well-being, and psychological well-being (PWB) with the eudaimonistic one. However, satisfaction with life, the most common SWB indicator, is not strictly a(More)
Self-Monitoring (SM) is a concept that refers to individual differences in this orientation toward regulation of social behavior. The goal of the present research was to provide a Spanish adaptation of Snyder and Gangestad's (1986) Revised SM Scale. After conducting an initial pilot study, results showed that the Spanish version of the scale had good(More)
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