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Determinants of adoption of third generation mobile multimedia services
- Margherita Pagani
- 1 May 2004
In this article, we review user information technology acceptance literature, formulate a model of consumer adoption of third generation mobile multimedia services, validate it through a qualitative…
This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology, a goal that has long been identified as the " Holy grail of content-based media analysis research".
Digital Business Strategy and Value Creation: Framing the Dynamic Cycle of Control Points
- Margherita Pagani
- BusinessMIS Q.
- 1 June 2013
How incremental innovations may shift value networks from static, vertically integrated networks to more loosely coupled networks, and how cross-boundary industry disruptions may then, in turn, shift those to two-sided markets is illustrated.
The Influence of Personality on Active and Passive Use of Social Networking Sites
Managers are more and more interested in social networking sites because they provide opportunities for strengthening relationships with customers as well as site content and service. Using social…
The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites
A conceptual model of how experiential personal engagement and social-interactive engagement influence active and passive behavior in the emerging form of television that supports and integrates social interaction is developed and validated.
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
The impact of digital technology on relationships in a business network
Antecedents of brand love in online network-based communities. A social identity perspective
Purpose – This paper aims to analyse the antecedents of brand love in online network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences…
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing