Margherita Pagani

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Within changing value networks, the profits and competitive advantages of participation reside dynamically at control points that are the positions of greatest value and/or power. The enterprises that hold these positions have a great deal of control over how the network operates, how the benefits are redistributed, and how this influences the execution of(More)
This paper presents a Business-Oriented Model of Factors that affect the adoption of wireless High Speed Data Services (HSDS). We reviewed business IT acceptance literature and developed an explorative survey of a sample of twelve companies in Europe and USA. From this, a theoretical model was created and hypotheses were formulated. Data were then collected(More)
a r t i c l e i n f o Keywords: Global marketing Mobile marketing Consumer acceptance of new marketing platforms Innovation diffusion Branding Wireless communications Youth consumers This study examines factors influencing consumers' acceptance of mobile marketing across three influential markets, namely U.S., China, and Europe. The authors develop an(More)
Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Encyclopedia of multimedia technology and networking / Margherita Pagani, editor.-2nd ed. p. cm. Includes bibliographical references(More)
Low-frequency (LF) dispersive phenomena due to device self-heating and/or the presence of "traps" (i.e., surface state densities and bulk spurious energy levels) must be taken into account in the large-signal dynamic modeling of III-V field-effect transistors when accurate performance predictions are pursued, since these effects cause important deviations(More)
This article develops a map to analyze the dynamic forces that influence the structure and development of 3G (third generation) wireless communications value networks. The analysis builds on the Strategic Value Assessment Model (Fine, et al. [Fine, Charles H., Vardan, Roger, Pethick, Robert, El Hout, Jamal. Rapid-Response Capability in value chain Design.(More)
Coinciding with the widespread adoption of 3G and 4G smartphones among consumers, mobile marketing has increasingly become a staple tactic in brands’ advertising and promotional efforts. Target, Ralph Lauren, Dunkin Donuts, Starbucks, Volkswagen, Chanel, FIFA, and Puma represent just a few consumer brands from the United States, Europe, and Asia that have(More)