Margaret Meiling Luo

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Advances in information and web technologies have open numerous opportunities for online retailing. The pervasiveness of the Internet coupled with the keenness in competition among online retailers has led to virtual experiential marketing (VEM). This study examines the relationship of five VEM elements on customer browse and purchase intentions and(More)
The purpose of this study is to understand factors that affect Blog continuance intention. The expectation-confirmation theory (ECT) model is adapted with perceived enjoyment and user involvement. Data was collected via an online survey which results 430 valid samples. The research model was assessed by structural equation modeling (SEM) as performed in(More)
This paper examines the relationships between key drivers of e-service customer' s intention to continue to use an e-service. From expectancy confirmation theory (ECT) in consumer behavior literature and technology acceptance model (TAM) in IS, we hypothesize that e-service customers' intention to continue to use an e-services is determined by the degree of(More)