Margaret McCormack

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The competitive playing field for startup companies often does not allow for the time to understand how user needs can influence the development of a new product. This paper presents a case study of informing the design of a wearable computer with web-based services through user research. We discuss our motivation for choosing to do user research to address(More)
This session is intended to stimulate discussion about the current trendð of mergers and acquisitions that are changing the practice of Design, HCI, and technology based companies. A panel of influential leaders from the Design and HCI communities will be brought together to debate and discuss both the benefits and consequences of acquiring, being acquired(More)
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