Mara Sorella

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Targeted advertising is a key characteristic of online as well as traditional-media marketing. However it is very limited in outdoor advertising, that is, performing campaigns by means of billboards in public places. The reason is the lack of information about the interests of the particular passersby, except at very imprecise and aggregate demographic or(More)
A fundamental open question that has been studied by sociologists since the 70s and recently started being addressed by the computer-science community is the understanding of the role that influence and selection play in shaping the evolution of socio-cultural systems. Quantifying these forces in real settings is still a big challenge, especially in the(More)
The explosion of social networks is pervading every form of business. When used inside corporate networks, they can create potential vulnerabilities as employees at the lower levels in the organization chart may become influential thanks to social connections. This unexpected influence could be dangerous if the employee behaves maliciously reducing thus the(More)
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