Manuel Hensmans

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The emergence of electronic commerce raises important questions about the building and leveraging of legitimacy for both practitioners and scholars of strategy. New entrants’ click-and-mortar or click-and-click business models are challenging the legitimacy of large and mature brick-and-mortar incumbents. The implications of this challenge for the financial(More)
In this paper we present an alternative perspective of a financial services cybermediary. Drawing on the institutional entrepreneurship literature and identity theory, we develop a theoretical model for cybermediaries that aim to become core players in the emerging on-line financial services field. In this model an alternating emphasis on either an insider(More)
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