• Publications
  • Influence
Components and Parameters of Corporate Reputation — An Empirical Study
A wide variety of scientific and semi-scientific publications state that (amorphous) constructs like corporate reputation may cause sustainable profits. The reason for their interest in reputation isExpand
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Corporate reputation: disentangling the effects on financial performance
Purpose – Theory has made many assumptions about the consequences of a “good” corporate reputation. The aim of this paper is to provide evidence of the effect of a positive corporate reputation onExpand
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The effects of corporate reputation perceptions of the general public on shareholder value
Superior corporate reputations can have strategic value for firms. Of the “multiple reputations” associated with each firm, we focus on the perceptions of the general public. The public representsExpand
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Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?
Since its first introduction in the Schmalenbach Business Review, Hahn et al.’s (2002) finite mixture partial least squares (FIMIX-PLS) approach to response-based segmentation in variance-basedExpand
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Exploratory Data Analysis in Empirical Research
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The Drivers of Customer Satisfaction with Industrial Goods: An International Study
The importance of customer satisfaction as a critical success factor has been recognized by practitioners and academics for several years now. Although customer satisfaction plays an important roleExpand
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Simulating Customer Lifetime Value: Implications for Game Design and Student Performance
Notwithstanding the emerging prominence of customer lifetime value (CLV) and customer equity in the marketing literature during the past decade, virtually nothing has been done to address theseExpand
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Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity
This paper extends Festge and Schwaiger’s (2007) model of customer satisfaction with industrial goods by accounting for unobserved heterogeneity. The application of a novel response-basedExpand
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On the value relevance of customer satisfaction. Multiple drivers and multiple markets
Existing research implicitly assumes that all factors known to influence customer satisfaction are likewise important for investor behavior. However, if investors do not equally value activitiesExpand
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The value‐relevance of corporate reputation during the financial crisis
Purpose – The purpose of this paper is to examine the value‐relevance of corporate reputation during times of crisis. The paper seeks to extend the view beyond the traditional focus on the cognitiveExpand
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