Malte Brettel

Learn More
" Effectuation " is a new approach to explain the success or failure of entrepreneurs. In contrast to the traditional " causation " approach the entrepreneur is not considered to be driven by a concrete goal and to choose between different alternatives in regard to how well they help to achieve this goal. Instead the entrepreneur evaluates the alternatives,(More)
a r t i c l e i n f o a b s t r a c t Innovative products are widely recognized as an important source of competitive advantage. However, many companies have difficulties finding efficient and successful approaches to different types of R&D projects, particularly those that involve a high level of innovativeness. Therefore, the present study moves(More)
  • 1