• Publications
  • Influence
Commercial use of conjoint analysis in Europe: Results and critical reflections
Abstract We report the incidence of conjoint analysis applications by European market research suppliers. Based on responses to a survey, we document about 1,000 commercial projects over a five-yearExpand
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Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
The authors compare nine metric conjoint segmentation methods. Four methods concern two-stage procedures in which the estimation of conjoint models and the partitioning of the sample are performedExpand
  • 173
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Verbal versus realistic pictorial representations in conjoint analysis with design attributes
Abstract The current generation of high-powered graphics software offers an effective means for presenting product designs. Armed with the right tools for generating photorealistic representations ofExpand
  • 100
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Solving marketing problems with conjoint analysis
Conjoint analysis has become a popular research tool after its introduction in marketing in 1971 by Green and Rao. Expand
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Measuring perceived service quality using integrated conjoint experiments
Proposes the use of integrated conjoint experiments to measure perceived service quality. It also demonstrates the process of modelling the hierarchical relations between operationally definedExpand
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Ratings-Based versus Choice-Based Latent Class Conjoint Models
Traditional ratings- or rankings-based conjoint analysis has been very popular in commercial practice. Recently, the choice-based conjoint approach has become an attractive alternative for measuringExpand
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Conjoint experiments for direct mail response optimization
Given the growing number of firms that use direct mail, it is important to develop methods to improve response rates. Better selection methods are useful for this improvement; determining theExpand
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Stress among farm women: a structural model approach.
Research on the relationship between job-related stress and well-being has focused largely on organizational work contexts. Using a Dutch sample, we examined stress in a typical family businessExpand
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Latent class metric conjoint analysis
A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures ofExpand
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