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This is service design thinking : basics--tools--cases : 領域横断的アプローチによるビジネスモデルの設計
サービスデザインとは何か? サービスデザイナーと呼ばれるのは誰か? サービスデザインはどのように進行するか? サービスデザインの思考ツール サービスデザインの導入例 サービスデザイン深考編
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Service Design in Tourism : Customer Experience Driven Destination Management
The competitiveness of any service product ultimately depends on customer satisfaction, which is determined by the consumer‟s assessment of expectations towards a certain product and the actualExpand
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Mobile ethnography: a pioneering research approach for customer-centered destination management.
Since customers increasingly base purchase decisions on online reviews, tourism has to constantly manage and evaluate the whole service chain from the guests' perspective. Service design as aExpand
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Key success factors for fan zones (public viewings) covering mega sport events - the case of UEFA EURO 2008TM in Austria.
IntroductionMega sports events have not only increasingly gained media attention in recent years, but they have also led to a huge number of on-site visitors in the host countries and cities. SinceExpand
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Zufriedenheit der EURO 2008 Besucher
Im Folgenden wird zur Erklarung der Entstehung von Besucherzufriedenheit das Erwartungs-Diskonfirmations-Paradigma zu Grunde gelegt. Dieses hat sich in der verhaltenswissenschaftlichen Literatur alsExpand