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- Publications
- Influence
This is service design thinking : basics--tools--cases : 領域横断的アプローチによるビジネスモデルの設計
- M. Stickdorn, Jakob Schneider, 郷司 陽子, 敦士 長谷川, 武山 政直, 渡邉 康太郎
- Engineering, Computer Science
- 11 January 2012
サービスデザインとは何か？ サービスデザイナーと呼ばれるのは誰か？ サービスデザインはどのように進行するか？ サービスデザインの思考ツール サービスデザインの導入例 サービスデザイン深考編
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Service Design in Tourism : Customer Experience Driven Destination Management
- M. Stickdorn, A. Zehrer
- 2009
The competitiveness of any service product ultimately depends on customer satisfaction, which is determined by the consumer‟s assessment of expectations towards a certain product and the actual… Expand
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- PDF
Mobile ethnography: a pioneering research approach for customer-centered destination management.
- M. Stickdorn, Birgit Frischhut, J. S. Schmid
- Sociology
- 14 October 2014
Since customers increasingly base purchase decisions on online reviews, tourism has to constantly manage and evaluate the whole service chain from the guests' perspective. Service design as a… Expand
Published Research vs. Business Reality: Towards a Common Understanding of Customer Journey Mapping
- Markus Edgar Hormeß, M. Stickdorn
- Engineering
- 25 June 2014
Key success factors for fan zones (public viewings) covering mega sport events - the case of UEFA EURO 2008TM in Austria.
- M. Schnitzer, M. Stickdorn
- Political Science
- 2012
IntroductionMega sports events have not only increasingly gained media attention in recent years, but they have also led to a huge number of on-site visitors in the host countries and cities. Since… Expand
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Analysing customer experience with mobile ethnography – a mixed method ethnographic study of three Spanish hotels.
- N. M. V. Bergner, M. Stickdorn
- Engineering
- 2014
Mobile ethnography as a new research tool for customer-driven destination management - A case study of applied service design in St. Anton, Austria
- Birgit Frischhut, M. Stickdorn, A. Zehrer
- Geography
- 1 March 2012
- 4
Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA EURO 2008
- H. Preuss, H. Siller, A. Zehrer, N. Schütte, M. Stickdorn
- Political Science
- 2010
Mobile apps and sensors: Emerging opportunities for ethnographic research
- M. Gotta, M. Stickdorn, S. Salari, Rosa Mclean
- Engineering
- 1 September 2013
Zufriedenheit der EURO 2008 Besucher
Im Folgenden wird zur Erklarung der Entstehung von Besucherzufriedenheit das Erwartungs-Diskonfirmations-Paradigma zu Grunde gelegt. Dieses hat sich in der verhaltenswissenschaftlichen Literatur als… Expand
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