• Publications
  • Influence
Smart tourism: foundations and developments
TLDR
Smart tourism is a new buzzword applied to describe the increasing reliance of tourism destinations, their industries and their tourists on emerging forms of ICT that allow for massive amounts of data to be transformed into value propositions. Expand
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Integrating customer relationship management in hotel operations: managerial and operational implications
Abstract As travelers are becoming more price sensitive, less brand loyal and more sophisticated, Customer Relationship Management (CRM) becomes a strategic necessity for attracting and increasingExpand
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Integrating Web 2.0 in e-learning environments: a socio-technical approach
  • M. Sigala
  • Computer Science
  • Int. J. Knowl. Learn.
  • 2007
TLDR
The great diffusion of Web 2.0 is having a tremendous effect and change on the way people search, find, collaboratively develop and consume information and knowledge, as well as collaboratively create new knowledge. Expand
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E-service quality and Web 2.0: expanding quality models to include customer participation and inter-customer support
Web 2.0 empowers online customers and social networks to engage in e-service processes such as service design, production and marketing. Although the impact of customer participation andExpand
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eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence
  • M. Sigala
  • Psychology, Computer Science
  • Comput. Hum. Behav.
  • 1 March 2011
TLDR
This paper advocates the development of eCRM2.0 strategies aiming at exploiting both the networking and social/customer intelligence of web 2.0 by integrating and engaging customers and communities along firms' value chain operations. Expand
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Developing and Benchmarking Internet Marketing Strategies in the Hotel Sector in Greece
Despite the exponential growth of e-commerce on the Internet, little is still known on how the new medium is transforming marketing concepts/practices and their effectiveness. This empirical studyExpand
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A supply chain management approach for investigating the role of tour operators on sustainable tourism: the case of TUI
Abstract Increasing awareness and demands in sustainable tourism require firms to implement sustainable Supply Chain Management policies (SCM). Tour operators can significantly influence and promoteExpand
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Investigating the exploitation of web 2.0 for knowledge management in the Greek tourism industry: An utilisation-importance analysis
TLDR
The paper investigates the role of Information and Communication Technologies (ICT) and specifically of the web 2.0 in supporting knowledge management (KM) processes. Expand
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Social networks and customer involvement in new service development (NSD): the case of www.mystarbucksidea.com.
Purpose – The study aims to use netnography to investigate the role of customers' contributions in social networks for NSD purposes.Design/methodology/approach – The study adopted an exploratory caseExpand
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WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations: Enhancing the Participatory Role of Travelers and Exploiting their Collective Intelligence
During the last decades, the use of Web 2.0 applications for the generation, dissemination, and sharing of user-generated content (UGC) and the creation of new value added services are enormous. WebExpand
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