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Remanufacturing as a Marketing Strategy
The profitability of remanufacturing systems for different cost, technology, and logistics structures has been extensively investigated in the literature. Expand
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Network Effects and Personal Influences: The Diffusion of an Online Social Network
This article discusses the diffusion process in an online social network given the individual connections between members. The authors model the adoption decision of individuals as a binary choiceExpand
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Knowledge Management and Competition in the Consulting Industry
This article analyzes how Knowledge Management (KM) is likely to affect competition in the management consulting industry. KM represents a fundamental and qualitative change in this industry9s basicExpand
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When and How is the Internet Likely to Decrease Price Competition
Conventional wisdom seems to claim that, by lowering the cost of distribution and by making search easier for consumer, the introduction of the Internet is likely to intensify price competition. ThisExpand
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Staged estimation of international diffusion models - An application to global cellular telephone adoption
This article proposes a method that overcomes a number of problems associated with new product diffusion models noted in the marketing literature. We illustrate the methodology in the context ofExpand
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Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion, and it is expected to exceed $62.8 billion byExpand
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Efficient Take‐Back Legislation
Product and waste take-back is becoming more regulated by countries to protect the environment. Such regulation puts an economic burden on firms, while creating fairness concerns and potentially evenExpand
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Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle
Despite their obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information onExpand
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Global Diffusion of Technological Innovations: A Coupled-Hazard Approach
The authors propose a new methodology called the “coupled-hazard approach” to study the global diffusion of technological innovations. Expand
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"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
We study competing retailers that can operate dual channels “bricks and clicks” and examine how pricing strategies and physical store assistance levels change as a result of the additional Internet outlet. Expand
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