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  • Influence
Viral Advertising: Definitional Review and Synthesis
The objectives of this article are threefold. First, it provides an overview of the past published social media research focusing on different aspects of the viral communication, variously termedExpand
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Arsenic trioxide sensitizes cancer stem cells to chemoradiotherapy. A new approach in the treatment of inoperable glioblastoma multiforme.
PURPOSE glioblastoma multiforme (GBM) still bears a very dismal prognosis even with complete resection followed by adjuvant chemoradiation. The aim of the current study was to evaluate in vitro theExpand
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Are brand benefits perceived differently in less developed economies? A scale development and validation
The purpose of this paper is to develop a scale measuring consumers’ brand benefits in less developed economies. Based on the literature, items have been generated in qualitative and quantitativeExpand
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From marketing to public value: towards a theory of public service ecosystems
ABSTRACT This paper applies a service ecosystems perspective on the public service logic to evaluate the benefits and challenges this view brings to the management of public services. First, theExpand
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Cloud computing and business-to-business networks
The objective of this study is to clarify the concept of cloud computing and analyse how it can influence the business-to-business (B2B) world. The study reviews the cloud concept and its definitionsExpand
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Mesostructured silica and aluminosilicate carriers for oxytetracycline delivery systems.
Oxytetracycline delivery systems containing various MCM-type silica and aluminosilicate with different antibiotic content were developed in order to establish the influence of the support structuralExpand
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Zymomonas mobilis Levan is Involved in Metalloproteinases Activation in Healing of Wounded and Burned Tissues
Healing of burn tissue is a complete process involving reepitelization, granulation tissue formation and extracellular matrix remodeling. Thermal injury produces profound systemic changes, such asExpand
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Cultural regions of Canada and United States
We consider why international business research comparing values, attitudes, and behaviors of managers from the United States and Canada shows conflicting results about cultural differences andExpand
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Heart rate variability (HRV) measures beat-to-beat changes in the duration of the RR intervals in the electrocardiogram (ECG). According to many studies, HRV-derived methods can contribute a certainExpand
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