Author pages are created from data sourced from our academic publisher partnerships and public sources.
Viral Advertising: Definitional Review and Synthesis
The objectives of this article are threefold. First, it provides an overview of the past published social media research focusing on different aspects of the viral communication, variously termed… Expand
Arsenic trioxide sensitizes cancer stem cells to chemoradiotherapy. A new approach in the treatment of inoperable glioblastoma multiforme.
- C. Tomuleasa, O. Soriţău, +9 authors I. Florian
- Journal of B.U.ON. : official journal of the…
- 1 October 2010
PURPOSE glioblastoma multiforme (GBM) still bears a very dismal prognosis even with complete resection followed by adjuvant chemoradiation. The aim of the current study was to evaluate in vitro the… Expand
Are brand benefits perceived differently in less developed economies? A scale development and validation
The purpose of this paper is to develop a scale measuring consumers’ brand benefits in less developed economies. Based on the literature, items have been generated in qualitative and quantitative… Expand
From marketing to public value: towards a theory of public service ecosystems
- Maria Petrescu
- 4 June 2019
ABSTRACT This paper applies a service ecosystems perspective on the public service logic to evaluate the benefits and challenges this view brings to the management of public services. First, the… Expand
Cloud computing and business-to-business networks
- Maria Petrescu
- Computer Science
- Int. J. Bus. Inf. Syst.
- 1 May 2012
The objective of this study is to clarify the concept of cloud computing and analyse how it can influence the business-to-business (B2B) world. The study reviews the cloud concept and its definitions… Expand
Mesostructured silica and aluminosilicate carriers for oxytetracycline delivery systems.
- D. Berger, S. Năstase, +4 authors T. Negreanu-Pîrjol
- Medicine, Chemistry
- International journal of pharmaceutics
- 30 August 2016
Oxytetracycline delivery systems containing various MCM-type silica and aluminosilicate with different antibiotic content were developed in order to establish the influence of the support structural… Expand
Zymomonas mobilis Levan is Involved in Metalloproteinases Activation in Healing of Wounded and Burned Tissues
Healing of burn tissue is a complete process involving reepitelization, granulation tissue formation and extracellular matrix remodeling. Thermal injury produces profound systemic changes, such as… Expand
Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials
Cultural regions of Canada and United States
We consider why international business research comparing values, attitudes, and behaviors of managers from the United States and Canada shows conflicting results about cultural differences and… Expand
CHALLENGES IN IMPLEMENTING HEART RATE VARIABILITY TESTING IN A FAMILY MEDICINE PRACTICE : STRENGTHS , PITFALLS AND CAVEATS Ș
Heart rate variability (HRV) measures beat-to-beat changes in the duration of the RR intervals in the electrocardiogram (ECG). According to many studies, HRV-derived methods can contribute a certain… Expand