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THE AGENDA-SETTING FUNCTION OF MASS MEDIA
- M. McCombs, D. Shaw
- Sociology
- 20 June 1972
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much… Expand
Agenda setting function of mass media
- M. McCombs
- Sociology
- 1 December 1977
Public relations practitioners have long attempted to persuade publics through mass media campaigns. Social scientists, likewise, have searched for the most persuasive mix of messages and media. Most… Expand
A Look at Agenda-setting: past, present and future
- M. McCombs
- Political Science
- 1 November 2005
Ten US presidential elections ago in Chapel Hill, North Carolina, the agenda of issues that a small group of undecided voters regarded as the most important ones of the day was compared with the ne...
The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of Ideas
- M. McCombs, D. Shaw
- Political Science
- 1 June 1993
Communication scholars frequently invoke the concept of a marketplace of ideas during discussions about speechmaking, the diversity of media content and voices, and related First Amendment issues.… Expand
Agenda-setting Effects of Business News on the Public's Images and Opinions about Major Corporations
- Craig E. Carroll, M. McCombs
- Business
- 1 April 2003
Although the agenda-setting effects of the news media on people's attention to, comprehension of, and opinions about topics in the news primarily have been studied in political communication… Expand
Media Salience and the Process of Framing: Coverage of the Columbine School Shootings
- H. I. Chyi, M. McCombs
- Sociology
- 1 March 2004
This study examines how the media can build a news event's salience by emphasizing different aspects of the event during its life span. A two-dimensional measurement scheme is proposed as a… Expand
Setting the Agenda: The Mass Media and Public Opinion
- M. McCombs
- Political Science
- 12 November 2004
Dedication Title page Copyright page Boxes Preface 1: Influencing Public Opinion Our pictures of the world Contemporary empirical evidence The accumulated evidence Cause and effect A new… Expand
Building Consensus: The News Media's Agenda-Setting Roles
- M. McCombs
- Political Science
- 1 October 1997
Candidate Images in Spanish Elections: Second-Level Agenda-Setting Effects
- M. McCombs, Juan Pablo Llamas, E. López-Escobar, Federico Rey
- Political Science
- 1 December 1997
Traditional agenda-setting theory is about the influence of mass media on the public's focus of attention, who and what people are thinking about. The expanded theory of agenda setting tested here… Expand
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