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Moralization and Becoming a Vegetarian: The Transformation of Preferences Into Values and the Recruitment of Disgust
We describe a rather common process that we call moralization, in which objects or activities that were previously morally neutral acquire a moral component. Moralization converts preferences into…
Lay American conceptions of nutrition: dose insensitivity, categorical thinking, contagion, and the monotonic mind.
- P. Rozin, M. Ashmore, M. Markwith
- MedicineHealth psychology : official journal of the…
- 1 November 1996
Americans' tendency to simplify nutrition information is explored, with the following heuristics and biases suggested: dose insensitivity, categorical perception, a "monotonic mind" belief, and the magical principle of contagion.
Sensitivity to indirect contacts with other persons: AIDS aversion as a composite of aversion to strangers, infection, moral taint, and misfortune.
Results indicated that there are strong individual differences in sensitivity to 4 sources of aversion to indirect interpersonal contagion: infection, misfortune, immorality, and unfamiliarity.
Magical Contagion Beliefs and Fear of AIDS1
Extreme overreaction to nonrisky contact with persons with AIDS is considered to be a case of the operation of the sympathetic magical law of contagion. Prior work has shown that this principle (once…
The Sympathetic Magical Law of Similarity, Nominal Realism and Neglect of Negatives in Response to Negative Labels
There is some reluctance to choose or consume a food entity if it is labelled explicitly as being nontoxic (a label of not sodium cyanide or not poison), hence this type of magical thinking seems to ignore negatives.