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Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand
  • M. Mairinger
  • Computer Science, Engineering
  • Electron. Mark.
  • 1 May 2008
TLDR
The paper shows how information systems can be designed to create value throughout the branding process by collecting and distributing user/consumer-generated content that supports physical-virtual artefacts. Expand
Branding 2.0 - Designing an Information System to build a Brand based on User-generated Content
TLDR
This paper shows how information systems can be designed to create value throughout the branding process by collecting and distributing user-generated content that supports physical-virtual artifacts. Expand
Method and support cylinder for producing an electric winding
Verfahren zur Herstellung einer elektrischen Wicklung (3), dadurch gekennzeichnet, dass auf einen Tragerzylinder (1a, 1b, 1c, 1d) zumindest teilweise ein Gemisch mit elektrisch leitfahigenExpand