• Publications
  • Influence
Why do people read reviews posted on consumer-opinion portals?
Abstract Consumer reviews are accessible to a huge number of readers online, and thus this electronic word of mouth can affect product performance. This research uses template analysis of readers'Expand
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E-business complaint management: perceptions and perspectives of online credibility
TLDR
We investigate public online consumer complaint responses from three different perspectives: the complainer, the company and third party consumers. Expand
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'Arrivederci CIAO.com, Buongiorno Bing.com' - Electronic word-of-mouth (eWOM), antecedences and consequences
TLDR
This paper offers new insights on the motives and antecedents of the reading behaviour of consumer reviews in online opinion platforms and their influence on consumer buying and communication behaviour. Expand
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Robust feedback control design of an ultra-sensitive, high bandwidth tunneling accelerometer
TLDR
Robust feedback control design of an ultrasensitive, high-bandwidth, tunneling accelerometer is reported. Expand
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Relative performance of methods for forecasting special events
Forecasting special events such as conflicts and epidemics is challenging because of their nature and the limited amount of historical information from which a reference base can be built. This studyExpand
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Online Complaint Communication Strategy: An Integrated Management Framework for e-Businesses
The purpose of this chapter is to provide a holistic framework of contemporary complaint communication management on the Internet. Specifically, a model for e-businesses strategy is put forward whichExpand
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Forecasting branded and generic pharmaceuticals
We forecast UK pharmaceutical time series before and after the time of patent expiry. This is a critical point in the lifecycle, as a generic form of the product is then introduced into the market,Expand
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Turning Artificial Neural Networks into a Marketing Science Tool - Modelling and Forecasting the Impact of Sales Promotions
TLDR
In this study we model the effect of promotions in time-series data and we consequently forecast that extraordinary effect via Artificial Neural Networks (ANN) is implemented from the Expert Method of a popular Artificial Intelligence software. Expand
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FORECASTING PHARMACEUTICAL LIFE CYCLES : A CASE STUDY OF HOW PHARMACEUTICALS ARE PRESCRIBED IN THE NHS IN THE UK
This paper is a case study on how pharmaceuticals are prescribed on the NHS in the UK. The paper discusses the modelling and forecasting of pharmaceutical life cycles, specifically around after theExpand
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Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM
The purpose of this study is to investigate the diffusion of negative opinions over the Internet in relation to specific personality antecedents (i.e. Altruism, Need for uniqueness, Self-confidence)Expand
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