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- Publications
- Influence
Why do people read reviews posted on consumer-opinion portals?
- J. Burton, M. Khammash
- Business
- 29 April 2010
Abstract Consumer reviews are accessible to a huge number of readers online, and thus this electronic word of mouth can affect product performance. This research uses template analysis of readers'… Expand
E-business complaint management: perceptions and perspectives of online credibility
- Jan Breitsohl, M. Khammash, G. Griffiths
- Psychology, Computer Science
- J. Enterp. Inf. Manag.
- 28 September 2010
TLDR
'Arrivederci CIAO.com, Buongiorno Bing.com' - Electronic word-of-mouth (eWOM), antecedences and consequences
- M. Khammash, G. Griffiths
- Business, Computer Science
- Int. J. Inf. Manag.
- 1 February 2011
TLDR
Robust feedback control design of an ultra-sensitive, high bandwidth tunneling accelerometer
- M. Khammash, L. Oropeza-Ramos, K. Turner
- Engineering
- Proceedings of the , American Control Conference…
- 8 June 2005
TLDR
Relative performance of methods for forecasting special events
- K. Nikolopoulos, Akrivi Litsa, F. Petropoulos, Vasileios Bougioukos, M. Khammash
- Psychology
- 1 August 2015
Forecasting special events such as conflicts and epidemics is challenging because of their nature and the limited amount of historical information from which a reference base can be built. This study… Expand
Online Complaint Communication Strategy: An Integrated Management Framework for e-Businesses
- Jan Breitsohl, M. Khammash, G. Griffiths
- Psychology
- 2014
The purpose of this chapter is to provide a holistic framework of contemporary complaint communication management on the Internet. Specifically, a model for e-businesses strategy is put forward which… Expand
Forecasting branded and generic pharmaceuticals
- K. Nikolopoulos, S. Buxton, M. Khammash, P. Stern
- Economics
- 1 April 2016
We forecast UK pharmaceutical time series before and after the time of patent expiry. This is a critical point in the lifecycle, as a generic form of the product is then introduced into the market,… Expand
Turning Artificial Neural Networks into a Marketing Science Tool - Modelling and Forecasting the Impact of Sales Promotions
- I. Qureshi, M. Khammash, K. Nikolopoulos
- Computer Science
- ICAART
- 2011
TLDR
FORECASTING PHARMACEUTICAL LIFE CYCLES : A CASE STUDY OF HOW PHARMACEUTICALS ARE PRESCRIBED IN THE NHS IN THE UK
This paper is a case study on how pharmaceuticals are prescribed on the NHS in the UK. The paper discusses the modelling and forecasting of pharmaceutical life cycles, specifically around after the… Expand
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- PDF
Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM
- Jan Breitsohl, M. Khammash, G. Griffiths
- Psychology
- 2012
The purpose of this study is to investigate the diffusion of negative opinions over the Internet in relation to specific personality antecedents (i.e. Altruism, Need for uniqueness, Self-confidence)… Expand
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