• Publications
  • Influence
Why do people read reviews posted on consumer-opinion portals?
Abstract Consumer reviews are accessible to a huge number of readers online, and thus this electronic word of mouth can affect product performance. This research uses template analysis of readers'
E-business complaint management: perceptions and perspectives of online credibility
TLDR
It is hypothesised that credibility and congruence in attitude orientation positively enhance complaint utility perceptions and strongly bias complaint dialogue evaluations.
Online Complaint Communication Strategy: An Integrated Management Framework for e-Businesses
The purpose of this chapter is to provide a holistic framework of contemporary complaint communication management on the Internet. Specifically, a model for e-businesses strategy is put forward which
Turning Artificial Neural Networks into a Marketing Science Tool - Modelling and Forecasting the Impact of Sales Promotions
In this study we model the effect of promotions in time-series data and we consequently forecast that extraordinary effect via Artificial Neural Networks (ANN) as implemented from the Expert Method
FORECASTING PHARMACEUTICAL LIFE CYCLES: A CASE STUDY OF HOW PHARMACEUTICALS ARE PRESCRIBED IN THE NHS IN THE UK
_____________________________________________________________ This item is brought to you by Swansea University. Any person downloading material is agreeing to abide by the terms of the repository
Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM
The purpose of this study is to investigate the diffusion of negative opinions over the Internet in relation to specific personality antecedents (i.e. Altruism, Need for uniqueness, Self-confidence)
...
1
2
...