• Publications
  • Influence
Buying or browsing? An exploration of shopping orientations and online purchase intention
Consumer selection of retail patronage mode has been widely researched by marketing scholars. Several researchers have segmented consumers by shopping orientation. However, few have applied suchExpand
  • 485
  • 23
The Impact of Comedic Violence on Viral Advertising Effectiveness
The use of comedic violence in viral advertising is becoming widespread, but as yet no examination of what influence it may have on consumer response has been undertaken. Two experimental studiesExpand
  • 102
  • 12
THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising
Provocative advertising is characterized by a deliberate attempt to gain attention through shock. This research investigates the reactions of individuals to a provocative appeal for a cause asExpand
  • 135
  • 11
Structural and Functional Profiling of the Human Histone Methyltransferase SMYD3
The SET and MYND Domain (SMYD) proteins comprise a unique family of multi-domain SET histone methyltransferases that are implicated in human cancer progression. Here we report an analysis of theExpand
  • 74
  • 10
  • PDF
Mentoring, Social Capital and Desistance: A Study of Women Released from Prison
Abstract Mentoring ex-prisoners is an increasingly popular tool in the burgeoning field of offender reintegration and resettlement. Yet surprisingly little is known about what makes mentoringExpand
  • 89
  • 10
  • PDF
Practical Power System Protection
TLDR
This book provides both the underpinning knowledge and basic calculations needed to understand, specify, use and maintain power protection systems, and the practical techniques required on a daily basis. Expand
  • 57
  • 8
  • PDF
Quality models in online and open education around the globe. State of the art and recommendations
The report provides the first global overview of quality models in online and open education, an overview which is very timely, delivered as it is for Global Education 2030, the new globalExpand
  • 71
  • 7
  • PDF
A global outlook to the interruption of education due to COVID-19 pandemic: Navigating in a time of uncertainty and crisis
Uncertain times require prompt reflexes to survive and this study is a collaborative reflex to better understand uncertainty and navigate through it. The Coronavirus (Covid-19) pandemic hit hard andExpand
  • 70
  • 6
  • PDF
Opportunities and Threats of the MOOC Movement for Higher Education: the European Perspective
The Massive Open Online Course (MOOC) movement is the latest ‘big thing’ in Open and Distance Learning (ODL) which threatens to transform Higher Education. Both opportunities and threats areExpand
  • 55
  • 5
  • PDF
Inequalities for rare events in time-reversible Markov chains II
A previous paper discussed explicit bounds in the exponential approximation for the distribution of the waiting time until a stationary reversible Markov chain first enters a 'rare' subset of states.Expand
  • 81
  • 5
...
1
2
3
4
5
...