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Why Americans eat what they do: taste, nutrition, cost, convenience, and weight control concerns as influences on food consumption.
Identification as a mediator of celebrity effects
- M. Basil
- Business, Psychology
- 1 September 1996
Considerable research has been devoted to the effects of celebrity endorsers on consumer behavior. Most of the research has examined credibility or attractiveness as a determinant of message…
Guilt and giving: A process model of empathy and efficacy
This research develops a model of consumer response to charity appeals. Using the Extended Parallel Process Model from the fear appeal literature as a foundation, the current model proposes that…
Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief Model
To study the phenomenon of food selection, the heath belief model was applied to predict the likelihood of healthy eating among university students, and structural equation modeling was used to investigate the validity of the HBM among 194 students.
Mnemotechnics in Second-Language Learning
For some time I have been involved in efforts to develop computer-controlled systems for instruction. One such effort has been a computer-assistedinstruction (CAI) program for teaching reading in the…
Media Celebrities and Public Health: Responses to 'Magic' Johnson's HIV Disclosure and Its Impact on AIDS Risk and High-Risk Behaviors
Results indicate that those who had a greater degree of emotional involvement with Johnson were more likely to show an increase in their personal concern about AIDS, concern about the risk of AIDS to heterosexuals, and intention to reduce high-risk sexual behaviors.
Guilt appeals: The mediating effect of responsibility
This research was conducted to assess how guilt appeals operate in soliciting charitable donations. It was hypothesized that a sense of responsibility would enhance the effectiveness of charitable…
Social Influence of an International Celebrity: Responses to the Death of Princess Diana
When Diana, Princess of Wales, was killed in 1997, a massive public outpouring of grief occurred. Six years after her death, the public and the tabloids still debate whether the paparazzi were to…
The Influence of Famous Athletes on Health Beliefs and Practices: Mark McGwire, Child Abuse Prevention, and Androstenedione
Results indicate parasocial interaction with an athlete regarded as a public role model likely leads to audience identification with that person, which in turn promotes certain attitudes and beliefs.
Attention, Resource Allocation, and Communication Research: What Do Secondary Task Reaction Times Measure, Anyway?
This chapter refines the conceptual and operational definitions underlying secondary task reaction times (STRTs) in an attempt to clarify exactly what STRTs measure. The intent is to make the measure…