M. Gutiérrez-Salcedo

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This article examines the conceptual evolution of qualitative research in the field of marketing from 1956 to 2011, identifying the main themes and applications for which it has been used and the trends for the future. Science mapping analysis was employed, using co-word networks in a longitudinal framework. Science mapping analysis differs from other tools(More)
Citation classics identify those highly cited papers which are an important reference point in a research field. Identifying citation classics in a research field is one of the main approaches used to conduct a systematic evaluation of research performance. Highly cited articles are interesting due to the potential association between high citation counts(More)
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