Luiz Moutinho

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The ventromedial prefrontal cortex (vmPFC) is believed to be important in everyday preference judgments, processing emotions during decision-making. However, there is still controversy in the literature regarding the participation of the vmPFC. To further elucidate the contribution of the vmPFC in brand preference, we designed a functional magnetic(More)
SUMMARY This paper explores the use of scenario planning and the design of a knowledge-based system in strategic decision making, in the context of the European airline industry. Several innovative strategies were derived, as well as other key recommendations based on sound strategic reasoning, and participants testified to the effectiveness of the approach(More)
All intellectual property rights, including copyright in this publication, except for those attributed to named sources, are owned by the author(s) of this research memorandum. No part of this publication may be copied or transmitted in any form without the prior written consent from the author(s) whose contact address is given on the title page of the(More)
— This exploratory study proposes the use of artificial neural networks to analyze whole brain fMRI data. Because fMRI data is dimensionally exorbitant, the first step is to reduce the amount of data to a tractable size, which is accomplished using probabilistic independent component analysis (PICA). Then data enters a simple backpropagation feedforward(More)