Luiz Moutinho

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The ventromedial prefrontal cortex (vmPFC) is believed to be important in everyday preference judgments, processing emotions during decision-making. However, there is still controversy in the literature regarding the participation of the vmPFC. To further elucidate the contribution of the vmPFC in brand preference, we designed a functional magnetic(More)
— This exploratory study proposes the use of artificial neural networks to analyze whole brain fMRI data. Because fMRI data is dimensionally exorbitant, the first step is to reduce the amount of data to a tractable size, which is accomplished using probabilistic independent component analysis (PICA). Then data enters a simple backpropagation feedforward(More)
SUMMARY This paper explores the use of scenario planning and the design of a knowledge-based system in strategic decision making, in the context of the European airline industry. Several innovative strategies were derived, as well as other key recommendations based on sound strategic reasoning, and participants testified to the effectiveness of the approach(More)
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