Luis Filipe Lages

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To the best of our knowledge, the international marketing literature has been examining performance exclusively as a dependent variable. In this paper we argue that performance should be investigated as an independent variable. Using survey data of over 400 managers responsible for the main export ventures of Portuguese SMEs (Small and Medium Exporters),(More)
In this article, the authors argue that cooperation may be achieved by adding technology dimensions to the core product. Given the growing importance of real time information exchange and interactivity, a better understanding of the use of technology to the establishment and development of the buyer-supplier cooperative relationships is essential for(More)
At a time when exporting activity is becoming a major resource for creating firms’ value and national economic wealth, it is surprising that annual company reports rarely distinguish between domestic market performance and the performance of export markets’ operations. Even more rarely do annual reports provide information on annual indicators of specific(More)
In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500(More)
In this research, the authors extend a contingency perspective of international marketing in an exporting context by considering how internal and external forces of the firm explain adaptation of the marketing mix in export markets. The impact of marketing strategy adaptation and past performance satisfaction on current period satisfaction with performance(More)
This paper proposes a conceptual framework that relates e-marketing strategy (Web-Design, Web-Promotion, Web-Price and Web-CRM) with performance at web and firm levels, while considering the contingent effects of firm’s internal and external forces. Based on established literature, through a conceptualization of each constituent element of the theoretical(More)
In this research, key determinants of expected short-term export performance improvement are identified. We develop a conceptual framework that incorporates past, current and expected performance, internal and external forces of the firm, and pricing strategy adaptation to the foreign market. The framework is tested via a field survey of industrial(More)
* This research was funded by a post-doctoral research grant from “Fundação para a Ciência e Tecnologia” (Portugal / European Union) to the first author. The authors acknowledge the support of the Warwick Business School (UK) in conducting the survey and the helpful comments of Albert Menkveld and Carmen Lages. The collaboration of over 600 Portuguese(More)
  • Angel L. Hueca, Karla Clarke, +12 authors Jennifer Breese
  • 2016
Cyber exploitation and malicious activities have become more sophisticated. Insider threat is one of the most significant cybersecurity threat vector, while posing a great concern to corporations and governments. An overview of the fundamental motivating forces and motivation theory are discussed. Such overview is provided to identify motivations that lead(More)
The increasing amount of export assistance provided to firms of rich and poor countries, shows the high priority given by national and international policy makers to the encouragement of international trade. Despite this, relatively few international business researchers have discussed the effectiveness of such export assistance. This paper provides an(More)