Lucila Ishitani

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The conflict between Web service personalization and privacy is a challenge in the information society. In this paper we address this challenge by introducing MASKS, an architecture that provides data on the users' interests to Web services, without violating their privacy. The proposed approach hides the actual identity of users by classifying them into(More)
— This work aims to present strategies for implementation of a prototype of a sufficient platform for building of Interactive Services Provider (PSI), which can store, analyze and generate reports based on information derived from the interaction of TV viewers with applications in Digital Interactive Television, characterized by the use of a back channel.(More)
Concerns about users' privacy are currently attracting signiicant attention. Users usually do not approve of someone mining their actions and habits while they use the Web. On the other hand, having some information about the user's behavior is essential for providing personalized services. Thus, there is a clear demand for mechanisms that allow users to(More)