Luceli Ponce

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
In this paper, we identify emotion as an essential element of interaction between members of a brand community in a social networking site. Emotions play an important role in the interaction, since they create narratives through speech, vocabulary, images, symbols, rituals, etc. [28, 26]. Through a mixed method approach, heavily based on a content analysis,(More)
  • 1