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In this paper we propose rhetoric as a valuable yet underdeveloped alternative paradigm for examining IT diffusion. Building on recent developments of computerization movements theory, our rhetorical approach proposes that two central elements of the theory, framing and ideology, rather than being treated as separate can be usefully integrated. We suggest(More)
perspective Discourse and the study of organization: Toward a structurational Editor's note This is a continuation of the discussion on the importance of social discourse initiated in the last issue. Further comments would be welcome. Existing approaches to organizational discourse, which we label as 'managerialist', 'interpretive' and 'critical', either(More)
The organizational ambidexterity literature conceptualizes exploration and exploitation as conflicting activities, and proposes separation-oriented approaches to accomplish ambidexterity; namely, structural and temporal separation. We argue that viewing ambidexterity from the lens of paradox theory enables us to move beyond separation-oriented prescriptions(More)
Singapore Airlines has consistently outperformed its competitors throughout its history, in the context of an unforgiving industry environment. We examine how Singapore Airlines has achieved its outstanding performance and sustained its competitive advantage, through effectively implementing a dual strategy: differentiation through service excellence and(More)
This article suggests that (i) organisation development is uniquely positioned to fulfil commonly accepted criteria of research relevance, and (ii) that closer interaction between orgamsational development and strategic managementls a potent and fruitful way to make strategic management relevant to practitioners. An 'integrated organisational model' is(More)
Fundamental problems remain with evidence-based management. We argue that, rather than being addressed, these problems are treated as digressions. One explanation for this is an ongoing incoherence: the evidence-based approach relegates narrative to a ghetto category of knowledge, but it is itself a narrative. Moreover, while this narrative is becoming more(More)
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