Loizos Heracleous

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In this paper we propose rhetoric as a valuable yet underdeveloped alternative paradigm for examining IT diffusion. Building on recent developments of computerization movements theory, our rhetorical approach proposes that two central elements of the theory, framing and ideology, rather than being treated as separate can be usefully integrated. We suggest(More)
A B S T R AC T Existing approaches to organizational discourse, which we label as ‘managerialist’, ‘interpretive’ and ‘critical’, either privilege agency at the expense of structure or the other way around. This tension reflects that between approaches to discourse in the social sciences more generally but is sharper in the organizational context, where(More)
The concept of boundaries as relational processes has been central and ubiquitous in the social sciences, especially in areas such as the formation of individual, group or national identities, the creation of class, ethnic or gender inequalities, or the social construction of professions, knowledge and science itself. A key theme running through these(More)
The organizational ambidexterity literature conceptualizes exploration and exploitation as conflicting activities, and proposes separation-oriented approaches to accomplish ambidexterity; namely, structural and temporal separation. We argue that viewing ambidexterity from the lens of paradox theory enables us to move beyond separation-oriented prescriptions(More)
Singapore Airlines has consistently outperformed its competitors throughout its history, in the context of an unforgiving industry environment. We examine how Singapore Airlines has achieved its outstanding performance and sustained its competitive advantage, through effectively implementing a dual strategy: differentiation through service excellence and(More)