Lisa G. A. Beesley

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Decisions based on market segmentation, target market selection and product positioning are among the most critical strategic choices made within any organisation (Dover 2000). It is widely accepted that utilisation and management of knowledge that would underpin such decisions is that which will give organisations a competitive edge (Argote, 2000; Von(More)
The author describes the aftermath of a serious motor vehicle accident in which her husband, a family practitioner, sustained a life-threatening brain injury just over two years ago. The period of rehabilitation was long and painful for everyone involved, and made the more distressing by lack of a rehabilitative program for profoundly injured physicians who(More)
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