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  • Influence
Content or Community? A Digital Business Strategy for Content Providers in the Social Age
TLDR
Firms whose digital business models remain viable in a world of "freemium" will be those that take a strategic rather than techno-centric view of social media, that integrate social media into the consumption and purchase experience rather than use it merely as a substitute for offline soft marketing. Expand
"Paying for Content or Paying for Community?" The Effect of Social Involvement on Subscribing to Media Web Sites
TLDR
The interplay between users’ functional and social behavior on media sites and their willingness to pay for premium services is studied to represent new evidence of the importance of introducing community and social activities as drivers for consumers' willingness topay for online services. Expand
Your Action is Needed: The Effect of Website-Initiated Participation on User Contributions to Content Websites
TLDR
The relation between website-initiated participation and users' willingness to contribute both effort and monetary funds is studied and it is shown that the sequence of participatory activities is also crucial; when the tasks that users are prompted to engage are presented in increasing order of effort level, users tend to donate and participate more than when tasks are not ordered. Expand
Algorithmic Management of Work on Online Labor Platforms: When Matching Meets Control
Online labor platforms (OLPs) can use algorithms along two dimensions: matching and control. While previous research has paid considerable attention to how OLPs optimize matching and accommodateExpand
Turning Content Viewers Into Subscribers
To see any real economic benefit from user engagement, a website has to have a clear strategy in place. The authors' research introduces the concept of the ladder of participation a framework forExpand
The Persuasive Power of Algorithmic and Crowdsourced Advice
TLDR
Examining the effects of algorithmic and social advice on decision-making in the context of an online retirement saving system finds that both types of advice have a positive effect on users’ saving performance, and that users follow advice presented as coming from an algorithmic source more closely than Advice presented as crowdsourced. Expand
It was Fun, but Did it Last?
TLDR
The interplay between contributors' fun motives and activity over time is examined, finding that persistence in editing is related to fun, while the amount of editing is not: individuals who persist in editing are characterized by higher fun motives early on (when compared to dropouts), though their motives are not related to the number of edits made. Expand
Minimal and Adaptive Coordination: How Hackathons’ Projects Accelerate Innovation without Killing it
TLDR
This study closely studied the product development process of 13 comparable projects in assistive technology hackathons and finds that accelerating innovation created temporal ambiguity, as it was unclear how to coordinate the challenging work within such an extremely limited and ad hoc time frame. Expand
Who Pays "Premium" in the Age of Free Services? Findings from a Media Website
TLDR
The interplay between users’ functional and social behavior on media sites and their willingness to pay for premium services is studied to represent new evidence of the importance of introducing community and social activities as drivers for consumers' willingness for online services. Expand
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