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Journals and Conferences
For the past 20 years women have rapidly moved into the health care work force. It is hypothesized that the not-for-profit sector of America's economy has provided a more hospitable environment for women managers than the for-profit sector has. Accordingly the salary experience of women in not-for-profit industries is of great interest to many women… (More)
Although health care managers pay a great deal of attention to marketing, there appears to be limited substantive action. As more organizations successfully implement the marketing concept, other organizations will follow suit and marketing will become more prevalent throughout the health care industry.
In 1980, a survey of women health care managers was performed that documented their career status at that time. This article reports the results of a follow-up survey, done five years later, demonstrating gains in salary and responsibility.
Many hospital-affiliated group practices have had significant problems. Failures are common. Sturdy Memorial Associates, a hospital affiliated group practice functioning out of twelve sites in the greater Attleboro area in Massachusetts, has been a success. Two senior managers discuss the history and the reasons why.
Today's crowded marketplace demands that health care organizations use sophisticated marketing techniques. One technique is for the organization to differentiate itself in order to attract clients away from competing organizations. Another is for the organization to focus its resources on a limited number of market segments with the understanding that it… (More)