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- Publications
- Influence
The Multiple Affective Outcomes of AIDS PSAs
- J. Dillard, C. Plotnick, Linda C. Godbold, V. Freimuth, T. Edgar
- Psychology
- 1 February 1996
The widespread use of fear appeals in health communication campaigns seems to reflect the existence of a folk theory that predicts message acceptance as a function of induced fright. Whereas there is… Expand
Enriching the Inoculation Construct The Role of Critical Components in the Process of Resistance
- Michael Pfau, Kyle James Tusing, +5 authors Yah Huei Hong
- Psychology
- 1 December 1997
This investigation tested the effectiveness of inoculation treatments on 790 participants. The study probed the relationship between threat and involvement, their role in inoculation, and the nature… Expand
Conferring Resistance to Peer Pressure Among Adolescents
- Linda C. Godbold, Michael Pfau
- Computer Science, Psychology
- Commun. Res.
- 1 August 2000
TLDR
Nuances in inoculation: The role of inoculation approach, ego-involvement, and message processing disposition in resistance
- Michael Pfau, Kyle James Tusing, +5 authors Violet Shu Huei Yang
- Psychology
- 1 September 1997
This investigation attempted to provide further understanding of the inoculation model of resistance to influence. It examined the efficacy of inoculation treatments designed to promote central… Expand
Convergence Between Racial and Political Identities
- Gail E. Coover, Linda C. Godbold
- Psychology
- 1 December 1998
The relationship between race group membership and political orientation is considered with respect to the accommodation of White identity in media representations of Blacks. Participants watched a… Expand