• Publications
  • Influence
The Multiple Affective Outcomes of AIDS PSAs
The widespread use of fear appeals in health communication campaigns seems to reflect the existence of a folk theory that predicts message acceptance as a function of induced fright. Whereas there isExpand
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Enriching the Inoculation Construct The Role of Critical Components in the Process of Resistance
This investigation tested the effectiveness of inoculation treatments on 790 participants. The study probed the relationship between threat and involvement, their role in inoculation, and the natureExpand
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Conferring Resistance to Peer Pressure Among Adolescents
In this study, 417 sixth graders who were nondrinkers participated in a test of inoculation theory. Expand
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Nuances in inoculation: The role of inoculation approach, ego-involvement, and message processing disposition in resistance
This investigation attempted to provide further understanding of the inoculation model of resistance to influence. It examined the efficacy of inoculation treatments designed to promote centralExpand
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Convergence Between Racial and Political Identities
The relationship between race group membership and political orientation is considered with respect to the accommodation of White identity in media representations of Blacks. Participants watched aExpand
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