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This paper proposes Convenience Probe, a participatory sensing tool to collect large-scale consumer flow behaviors from everyday mobile phones. We hope to use Convenience Probe to collect real consumer flow data that will help convenience store chains in store location assessment.
Systematically and quantitatively determining patterns in consumer flow is an important problem in marketing research. Identifying these patterns can facilitate an understanding of where and when consumers purchase products and services at physical retail shops. Collecting data on real consumers who shop at retail stores is one of the most challenging and… (More)