Leticia Bode

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Social networking sites (SNS) currently boast more than half a billion active users worldwide, the majority of which are young people. With notable exceptions, few studies have ventured into the growing political realm that exists on these sites. This study expands research on SNS by examining both what encourages people to express themselves politically in(More)
Twitter provides a new and important tool for political actors. In the 2010 midterm elections, the vast majority of candidates for the U.S. House of Representatives and virtually all candidates for U.S. Senate and gov-ernorships used Twitter to reach out to potential supporters , direct them to particular pieces of information, request campaign(More)
  • Kelsey Savage, B A Washington, B A Thesis, Advisor, Leticia Bode
  • 2015
As audiences transition from television to digital platforms, YouTube viewership continues to grow. This platform has fostered a community of creators that produce programming specifically for the site, which heavily differs from broadcast content. Inherent in YouTube original programming is the notion of audience participation and feedback between the(More)
Social media Web sites such as YouTube offer activists unique opportunities to reach out to new audiences through a variety of diverse appeals. Yet the rules of engagement on social media should depend on the structures, goals, and characteristics of the movements engaging in this outreach. To explore how differences in social movements translate into(More)
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