Leo W. Jeffres

Learn More
The Computers Are Social Actors (CASA) paradigm asserts that human computer users interact socially with computers, and has provided extensive evidence that this is the case. In this experiment (n = 134), participants received either praise or criticism from a computer. Independent variables were the direction feedback (praise or criticism), and voice(More)
When Smith [The Wired Nation. Cable TV: The Electronic Communications Highway. Harper & Row, New York, 1972] described the ‘‘wired nation’’ some three decades ago, he saw an abundance of content and services that eventually would provide audiences with an almost unlimited menu of options. Almost three decades later, that vision has expanded beyond cable(More)
In an earlier period of mass communication research, scholars were more adventuresome in advancing ‘‘new’’ theories and less hesitant to ‘‘create’’ theory. The 1970s, in particular, bore witness to the emergence of several such theories—from the knowledge gap and agenda-setting to cultivation. Scholars have generated substantial literatures elaborating work(More)
With the expansion of telecommunication and online technologies for the purpose of survey administration, the issue of measurement validity has come to the fore. The proliferation of automated audio services and computer-based survey techniques has been matched by a corresponding denigration of the quality of traditional phone survey data, most notably as(More)
Follow this and additional works at: http://engagedscholarship.csuohio.edu/clcom_facpub Part of the Organizational Communication Commons, Politics and Social Change Commons, Social Influence and Political Communication Commons, and the Work, Economy and Organizations Commons How does access to this work benefit you? Let us know! Publisher's Statement This(More)
The knowledge gap perspective is a seminal theory of mass communication effects, one that bears wider consideration in the information sciences literature, particularly as converging voice, video and data channels continue to converge and deliver each other’s services. Although largely rooted in studies of traditional news media during the postmodern era,(More)