Lela S. Jacobsohn

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Behavioural science when combined with engineering, epidemiology and other disciplines creates a full picture of the often fragmented injury puzzle and informs comprehensive solutions. To assist efforts to include behavioural science in injury prevention strategies, this paper presents a methodological tutorial that aims to introduce best practices in(More)
As part of its war on drugs, the U.S. government spent nearly $1 billion between 1998 and 2004 for the National Youth Anti-Drug Media Campaign. The campaign had three goals: educating children and teenagers (ages 9 to 18) on how to reject illegal drugs, preventing them from starting drug use, and convincing occasional users to stop. Analyzing the effects of(More)
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