Leif B. Methlie

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In the literature on mobile commerce service adoption, aggregate diffusion issues or technology issues are usually focused. However, a comparison of the slow adoption of WAP services in Europe with the successful adoption of comparable I-mode services in Japan and technologically simple SMS-based services in Scandinavia, suggests that aggregate and(More)
This research seeks to explore value creation through e-business by emphasizing the impacts of Internet-enabled business conduct. We assume that firms may reap the benefits of engaging in e-business only if they are able to develop, adopt and use Internet-enabled business models (e-business models). Moreover, e-business value is created only if firms adopt(More)
This paper applies and further develops a research model of the relationships between business model dimensions, intrinsic and extrinsic attributes of mobile services, and their perceived end-user values (Pedersen and Methlie, 2004). The model suggests a set of hypotheses on the effects of service providers’ choice of revenue model, governance form and(More)
Adoption of mobile data services may be analyzed within the framework of two-sided markets. Service or content providers should adopt platforms for developing, integrating and distributing mobile services and end-users should adopt the offered services as well as the user platform offered. These two markets are often analyzed separately using different(More)
In the literature on mobile commerce service adoption, aggregate diffusion issues or technology issues are usually focused. However, a comparison of the slow adoption of WAP services in Europe with the successful adoption of comparable I-mode services in Japan and technologically simple SMS-based services in Scandinavia, suggests that aggregate and(More)
We propose a taxonomy for understanding the structural conditions under which intermediaries in online markets choose their strategies, roles and functions. The fundamental concept behind these choices is integration – vertically and horizontally. Integration is a complex, multidimensional concept influencing the choice of strategy, governance form and(More)
The purpose of this article is to report on a study of 1) what kind of value-added services offered by tourism businesses’ Web sites are perceived the most important by customers, and 2) a comparison between customers’ preferences for and the actual offerings of value-added services by tourism businesses’ Web sites. A survey among customers of online(More)