In most cases authors are permitted to post their version of the article (e.g. in Word or Tex form) to their personal website or institutional repository. Authors requiring further information regarding Elsevier's archiving and manuscript policies are encouraged to visit: Abstract Consumers trying to watch or restrict what they eat face a battle each day as… (More)
It has been a decade since the Nutrition Labeling and Education Act mandated that the Nutrition Facts panel on food labels be formatted with nutrient reference values, namely, percent daily value (%DV). Across a series of three studies, the authors demonstrate that consumers have difficulty using %DV from the Nutrition Facts panel to determine their… (More)
Many researchers claim that pictures can impart descriptive concepts through their choice of stylistic properties, such as the orientation of depicted objects or the camera angle used. Yet little empirical research has explored if this is so, how readily or when such concepts are discerned, and/or whether these concepts can affect viewers' perceptions. In… (More)
*The doctoral consortium is underwritten by a gift from David and Jane Schumann.
Acknowledgment: I started working on the topic of survival in e-commerce when I was writing my dissertation at Purdue University. I appreciate the numerous valuable advises I received from Manu Kalwani and Bill Robinson. I would also like to thank Laura Peracchio from UWM for her helpful comments. Abstract Longitudinal data on 460 e-tailers are used to test… (More)
This article examines the potential theoretical and practical contributions that thin-slice judgments may offer to consumer psychology. We begin by exploring thin-slice judgments in the context of existing consumer information processing research. Then, we discuss the antecedents of thin-slice judgments, the type of processing that may underlie and impact… (More)
Studies in psychology have indicated that 'thin slices,' very brief exposure to information, have a great deal of predictive validity in judgments and decision-making. We apply this concept of " thin slices " to study the behavior of consumers when surfing online. Our primary objective is to investigate whether consumers' thin slice judgments of web sites… (More)
In the past few years, the Journal of Consumer Psychology (JCP) has experienced remarkable progress in becoming a leading journal in the area of consumer psychology. The unprecedented number of submissions, the impact that it has on knowledge creation and dissemination (based on citation frequencies), the innovative institution of the Research Dialogue… (More)