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Book Reviews This review discusses Percy, Rossiter and Elliott's textbook Strategic Advertising Management. It comments first on the characteristics of the text before discussing its strengths and weaknesses. Designed for advanced students of marketing communications or advertising, this text is well-written and the chapters are thoughtfully structured. I… (More)
this article is a commentary on the theme of the 2012 ICorIa Conference held in stockholm, which was about 'the changing role of advertising'. We propose that the role of advertising has not changed. the role of advertising has always been, and will continue to be, to sell more of the branded product or service or to achieve a higher price that consumers… (More)
As a practising health visitor, Lindis Percy believes her involvement in non-violent direct action against military weapons, and against nuclear warfare in particular, is integral to both her personal and professional philosophies. Here she describes her involvement in the Greenham Common and Menwith Hill protests, and subsequent court victories.