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A Theory of Cognitive Dissonance
Cognitive dissonance theory links actions and attitudes. It holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition
A Theory of Social Comparison Processes
Hypothesis I: There exists, in the human organism, a drive to evaluate his opinions and his abilities. While opinions and abilities may, at first glance, seem to be quite different things, there is a
Informal social communication.
  • L. Festinger
  • Psychology, Medicine
    Psychological review
  • 1 September 1950
Cognitive consequences of forced compliance.
TLDR
The theory behind this experiment is that the person who is forced to improvise a speech convinces himself, and some evidence is presented, which is not altogether conclusive, in support of this explanation.
Explorations in Learning & Instruction: The Theory Into Practice Database
TLDR
Vygotsky's theory was an attempt to explain consciousness as the end product of socialization, and is complementary to the work of Bandura on social learning and a key component of situated learning theory.
Cognitive dissonance.
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