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Corporate communication: the challenge of transparency
When organizations set out to manage their communications in accordance with the corporate ideal, they seem to take for granted that they are transparent, not only to their surroundings but also toExpand
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CSR as aspirational talk
Most writings on corporate social responsibility (CSR) treat lack of consistency between organizational CSR talk and action as a serious problem that needs to be eliminated. In this article, we argueExpand
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Corporate identity and corporate image revisited ‐ A semiotic perspective
Asserts that the marketing discipline has been quite instrumental in securing and maintaining both practical and theoretical attention to the issues of identity and image in contemporaryExpand
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Peering into Transparency: Challenging Ideals, Proxies, and Organizational Practices
The current emphasis on organizational transparency signifies a growing demand for insight, clarity, accountability, and participation. Holding the promise of improved access to valid and trustworthyExpand
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The organisation of integrated communications: toward flexible integration
Purpose – Marketing organisations increasingly talk about the importance of integrating their communications, of aligning symbols, messages, procedures and behaviours across formal organisationalExpand
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Corporate Communications: Convention, Complexity and Critique
PART ONE: THE NEW CORPORAL PROJECT The Emergence of Corporate Communications Rehabilitating the Corporate "Soul" The Scope of Integrated Communication Apprehending an Expanding Body CorporateExpand
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