• Publications
  • Influence
Achievement orientations from subjective histories of success: Promotion pride versus prevention pride
A new task goal elicits a feeling of pride in individuals with a subjective history of success, and this achievment pride produces anticipatory goal reactions that energize and direct behavior toExpand
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Promotion and prevention choices between stability and change.
Two situations involving choice between stability and change were examined: task substitution, which deals with choosing between resuming an interrupted activity and doing a substitute activity, andExpand
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Distinguishing Gains from Nonlosses and Losses from Nongains: A Regulatory Focus Perspective on Hedonic Intensity
Abstract We find that the pleasure of a gain is generally greater than the pleasure of a nonloss and that the pain of a loss is generally greater than the pain of a nongain. These patterns were foundExpand
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Promotion and prevention focus on alternative hypotheses: implications for attributional functions.
Five studies examined hypothesis generation and discounting in causal attribution from the perspective of regulatory focus theory (E. T. Higgins, 1997, 1998). According to this theory, a promotionExpand
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Success/Failure Feedback, Expectancies, and Approach/Avoidance Motivation: How Regulatory Focus Moderates Classic Relations
Abstract Applying regulatory focus theory ( 17 ), we hypothesized that success-related approach motivation and increased expectancies are more likely to occur when performers are in a promotion thanExpand
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Approach and avoidance strength during goal attainment: regulatory focus and the "goal looms larger" effect.
Three studies tested the hypothesis that regulatory focus, both as a chronic person variable and as a manipulated situational variable, differentially affects the strength of participants' approachExpand
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How current feedback and chronic effectiveness influence motivation : everything to gain versus everything to lose
We found that the effects on subsequent motivation of success and failure feedback are moderated by the extent to which individuals have been previously successful in promotion self- regulationExpand
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Approach and avoidance strength during goal attainment : Regulatory focus and the goal looms larger effect
Three studies tested the hypothesis that regulatory focus, both as a chronic person variable and as a manipulated situational variable, differentially affects the strength of participants' approachExpand
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Imagining How You’d Feel: The Role of Motivational Experiences from Regulatory Fit
The authors propose that how people imagine they would feel about making a choice is affected not only by the outcome’s anticipated pleasure or pain but also by regulatory fit. Regulatory fit occursExpand
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Predicting the intensity of losses vs. non-gains and non-losses vs. gains in judging fairness and value: A test of the loss aversion explanation
Three studies examined the predictions that in the context of evaluation of fairness and concessions in negotiations, losses would be perceived as more intensely negative than non-gains, and thatExpand
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