L. J. Guggenheim

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Researchers have used surveys and experiments to better understand communication dynamics, but confront consistent distortion from self-report data. But now both digital exposure and resulting expressive behaviors (such as tweets) are potentially accessible for direct analysis with important ramifications for the formulation of communication theory. We(More)
The literature of media effects is frequently characterized as a three-stage progression initially embracing a theory of strong effects followed by a repudiation of earlier work and new model of minimal effects followed by yet another repudiation and a rediscovery of strong effects. We argue that although this dramatic and somewhat romantic simplification(More)
Demonstrations that analyses of social media content can align with measurement from sample surveys have raised the question of whether survey research can be supplemented or even replaced with less costly and burdensome data mining of already-existing or "found" social media content. But just how trustworthy such measurement can be-say, to replace official(More)
Findings of this study demonstrate that entertainment talk shows matter for young people’s political engagement. Use of television entertainment talk shows for political information, particularly late night talk shows, was found to relate to all three categories of the criterion variables—political efficacy, political trust, and vote likelihood—either(More)
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